Originally founded in 1985, Herve Leger was acquired by BCBGMAXAZRIAGROUP in 1998, marking the first time in fashion history that a French couturier was absorbed by an American designer. In early 2007 Azria relaunched the Herve Leger label with his own designs, which were quickly embraced by today’s most renowned style-setters, including Kate Hudson, Diane Kruger, Beyonce Knowles, Rachel Bilson and Victoria Beckham..
Herve Leger by Max Azria captures the allure of the modern, powerful woman with its exclusive couture and dynamic ready-to-wear collections. Each Herve Leger by Max Azria look is designed with the iconic “bandage dress” in mind, seamlessly sculpting the female silhouette with signature banding construction. Paying tribute to a modern femininity while maintaining the house’s heritage, Herve Leger by Max Azria makes an unforgettable statement.
Since debuting the collection on the runway during Fall 2008 New York Fashion Week, Herve Leger by Max Azria has received critical praise and been featured in top fashion publications worldwide.