Since creating the brand PAULE KA in 1987, Serge CAJFINGER, founder, president and stylist, has lead the company from one success to another. Settled in France from his Brazilian homeland in 1968, Lille to be precise, Cajfinger, passionate about arts, fashion and architecture, did not intend to wait for success.
At fifteen, Cajfinger was merchandising Yves Saint Laurent’s (YSL) shop windows as well as those of the neighboring stores. After months of telling his parents he didn’t want to go to school, in 1974 he opened a multi-label boutique called PAULE KA with his mother and aunt Paule, carrying all the future fashion greats – such as Alaïa, Montana, Thierry Mugler and Kenzo. The influence of these Parisian labels and his relationship with clients sharpened his knowledge of the female body and educated him about women’s wants and desires.
In 1987, he leaves Lille to launch himself into another adventure of his own. He establishes the PAULE KA label in the Marais area of Paris. A style code rapidly emerges: there is the use of black and white, which evolves throughout the season from monochromatic flashes to pastel tones. The skirt suit, the bow, the organza and the famous black dresses have remained the signature of PAULE KA in the last twenty-years.